| Sep 01 |
| 2010 |
YURRWANKAS
“What the heck was that?” Maybe, that’s pop on your mind when reading our title. The answer, well, it’s Dougie’s answer to ‘Guardian’ as he explains a common reaction from Britain’s white-van men to his walking down the street.
“At the time, we were trying to think about how we could do things differently and keep up with the record industry,” says Judd of their decision to follow Prince in giving away new material with the paper. It seems to have worked: the newspaper added 300,000 to its usual 2.1m sale with the giveaway. To put that into context, the band’s chart-topping second album sold 300,000 in total. They then released Radio:Active properly, and it still made the top 10. The subsequent sellout arena tour suggests the giveaway was a good move – but how about sharing page space with the less enlightened souls associated with the Mail? “Richard Littlejohn? What’s that?” says Jones when asked. It probably didn’t worry them too much.
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